Lely forms new strategic alliance

Lely forms new strategic alliance

Thursday, May 21, 2009

Lely, the Dutch company known for its development and manufacture of forage equipment, has announced the start of a strategic alliance with Mengele Agrartechnik AG. 

German-based, Mengele Agrartechnik AG sells high quality agricultural equipment, including loader wagons, trailed forage harvesters, manure spreaders and tipping trailers - under the brand name Mengele. 

For Lely this move means a welcome enhancement of its Forage Solutions portfolio, while Mengele can significantly strengthen its sales and distribution network beyond the German-speaking countries. 

Along with its minority interest in Mengele, Lely will also obtain exclusive distribution of their products outside of the German-speaking territories (i.e. all over the world, except for Germany, Austria and Switzerland). 

By adding this loader wagon product line to its Forage Solutions range, Lely can now boast an all-embracing portfolio, says its managing director says Niels Havermans.




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